Campaign contributions draw a profile of a candidate more telling than public speeches. Contribution information is easily accessible. Go to
Although campaign contributions don't show you the candidate's principles, they do provide an inside snapshot and a partial answer to the question, "Which side are they on?" by naming who's on their side -- whom they asked for support, who their friends are, where their roots reach and what kind of money their supporters wield:
P.J.Kim's campaign is studded with dozens and dozens of hefty contributions from individuals in finance and banking.
Margaret Chin's campaign is broadly financed by hundreds upon hundreds of modest contributions -- many as small as $2, $5, $10, $20 -- from individual constituents.
Rosie Mendez' largest contributions come from unions and affordable housing advocates.
Check out Gerson, Gleason and the rest for yourself. (My favorite page is Norman Siegel's list of contributors. Reads like a city-wide roster of legal advocates for good government. Exactly what you'd expect for Norman.)
Information for the DA's race does not appear to be available on the city site, but it is available at the state's site
Unfortunately, the state site omits contributors' employment information.